Starita Kickstarts 2020 With A Feelgood Dance Track

San Francisco-based Starita is a 2 time GRAMMY®/Latin Grammy recognized producer and engineer. Surviving the Golden Age is excited to kickstart 2020 by premiering his new single, Fashion.

“I chose this song as the first release for 2020 by design,” said Starita. He continued, “I wanted to offer a song that energized people to start the year feeling invigorated and strong; ready to seize everything that life has to offer, letting go of everything that doesn’t serve them, and just go for it! So, don’t think. Just dance.”

With effervescent production, the uplifting track features lush yet complex soundscape. With descending piano arpeggios, shuffling house beat, and silky R&B vocals, the track is sure to get your January moving.

Read the full premiere here….

 

Julian Roy Joins Starita For Latest Single ‘Save Me’

Singer-songwriter, Julian Roy, known for his modern R&B/Neo-Soul sound, joins GRAMMY® /Latin Grammy recognized producer-artist Starita, marked for his unique genre-blending production style, to deliver a distinctive Lo-Fi Pop/Alternative/Electronic introspective collaboration. From vocals to production, Roy and Starita worked to create a free floating lush soundscape, intertwining melodies with counter melodies that played well off each other.  “While the lyrics are left intentionally vague, there is a touch of sadness to this song. We wanted to mimic that emotional roller coaster through sound; capturing a personal journey of ups and downs, when there’s nowhere else to go, our only choice is inward,” says Starita.

“The song is about choosing where to place our love and more specifically relying on ourselves for that love.  I’ve noticed in my own life I’ve been dependent on other people for love, instead of searching inward. I have done that introspective work. But until I stepped away from some really loving situations did I look in the mirror and realized I needed to dig deeper into myself, and ‘SAVE ME,’ says Julian Roy.

Unlike Starita’s prior collaborations showcasing harder, more explosive vocals, Starita put the spotlight on Julian Roy’s laid back vocals to draw the listener in. From production to delivery, this track carries the dynamic soundscape that fans have come to expect from Starita. Even though this is an electronic track, there’s a lot of focus on songwriting. This track, while huge in soundscape, is counterbalanced by Julian Roy’s mellow vocals and anchored with Hip Hop beats, Reggae bridge, and Dub elements. 

Recognized for Starita’s diverse collaborations with lead vocal powerhouses, this is the sixth track released as an artist following “Rules” featuring Jarobi of A Tribe Called Quest and vocalist Trent Park, “Lights On” showcasing American singer/songwriter, Trevor Hall, ‘The One’ in collaboration with R&B singer/songwriter Trent Park, “HUMAN” with the explosive vocalist/MC RyanNicole, and “Too Strong,’ headlining bi-lingual singer-rapper-songwriter of LatinX group BANG DATA  and Zion I Crew, which premiered via Billboard, Yahoo! Music, Magnetic Magazine, Pop Matters, and HipHopDX, respectively.

 

#DXCLUSIVE: Deuce Eclipse Delivers Bi-Lingual Brilliance On Starita’s “Too Strong” Single

September 25, 2019 | 8:00 AM

HIPHOPDX PREMIERE – Explosive bi-lingual MC Deuce Eclipse (Zion I, Bang Data) has joined forces with Grammy Award-winning producer Starita for a new single called “Too Strong.” The track effortlessly brings two cultures together and allows Deuce to flex his bi-lingual prowess.

“I’ve always been a bi-lingual rapper,” Deuce tells HipHopDX. “My music is about non-exclusivity. It’s for everybody. It’s music without borders. It’s a universal worldwide sound in the way that it combines the cultures that I’ve experienced — Nicaraguan, first generation American, Californian, Hip Hop rapper, bi-lingual artist  — and the message that comes through me.

“What’s resonant with me right now is going back to my Spanish roots and connecting with other parts of my community beyond Hip Hop — Spanish speakers, immigrants or just others that may not speak English in general. I want my music to be the voice for everyone in terms of what I do musically.”

Deuce adds, “‘Too Strong’ is about strength and positivity, in a way. In another way, it’s putting out there how we live around the system and survive in this country by uniting and coming together; being strong in our beliefs.

“As I look at my environment and the separation of families and what’s going on in the world, I work to balance the negativity that’s placed us and remind myself not to give up on humanity…at the end of the day, we are all good at heart.”

 

 

Deuce and Starita’s collaborative relationship stretches back years. In fact, Starita engineered Bang Data’s La Sopa album in 2012. Their chemistry continues with “Too Strong.”

“When the opportunity came up for ‘Too Strong,’ it just felt right to make this a bi-lingual track,” Starita explains. “Deuce’s ability to blend Spanish and English in lyrics is masterful. And considering that I love pushing the boundaries of genre-bending, collaborating with Deuce and making music that resonate across cultures is a natural progression.”

Both artists want fans of the track to feel good after hearing the song. It’s all about creating a mood.

“When fans listen to ‘Too Strong,’ I’d like them to feel that this music is timeless,” Deuce concludes. “I always like to create something that feels good but puts you in the mood. Making music is about the whole, not its parts. It’s not necessarily about the lyrics. It’s everything as one thing. It’s not just the voice.

“The voice is just one instrument. People forget that. I want people to realize that music is a vibration. It gets in where it fits in. There’s so many different vibrations in the world and this is just one of them.”

“Too Strong” serves as Starita’s fifth track as a solo artist, following “Rules” featuring A Tribe Called Quest’s Jarobi and vocalist Trent Park, “Lights On” with singer-songwriter, Trevor Hall, “The One” with R&B singer/songwriter Trent Park and “HUMAN” featuring Oakland-based MC RyanNicole.

 

Read the full premiere here…

HipHopDX: ATCQ Producer Starita On Recording “Dis Generation” & Phife Dawg’s Last Song

ATCQ Producer Starita On Recording "Dis Generation" & Phife Dawg's Last Song

SAN FRANCISCO, CA – Bay Area-based producer Starita has always dreamt of collaborating with A Tribe Called Quest. While working at a record store in Jackson, Mississippi, he stumbled across 1993’s Midnight Marauders and thought to himself, “Oh my god, this is it.” From there, the flood gates opened and he dove head first into Hip Hop.

In 1996, he decided to attend engineering school to learn how to produce music, which eventually led the Grammy Award-winning producer to Berkeley’s Fantasy Studios 10 years later.

Holed up at the production board, he sat with Phife Dawg working on ATCQ’s final album, We got it from Here … Thank You For Your service. They wrapped up work on “Dis Generation” on Sunday (March 20).

Phife would pass away two days later on March 22, 2016. According to Starita, Phife almost had a sixth sense that his time on earth was soon coming to an end.

In a green room upstairs at the Yerba Buena Center for the Arts in San Francisco during the Tribute To A Tribe Called Quest’s Midnight Marauders event last month, Starita recalls those last days.

READ MORE….

#DXCLUSIVE: Starita & Oakland Powerhouse RyanNicole Join Forces For “Human” Single

August 29, 2019 | 7:00 AM

HipHopDX Premiere – During the UnderCover Presents’ A Tribute To A Tribe Called Quest event in San Francisco earlier this year, Oakland MC/singer RyanNicole nearly stole the show with her effortless rhyming style and powerful on-stage presence.

2x-GRAMMY®/Latin Grammy recognized producer, songwriter and artist Starita — who’s worked with artists such as Childish Gambino and A Tribe Called Quest — knows this. So naturally, he recruited the explosive talent for his new single, “Human.” The Hip Hop/Tech House hybrid bursts with a sharp uniqueness, simultaneously delivering plenty of heart and soul.

“This track is especially relevant in this divisive time with the most divisive rhetoric,” RyanNicole tells HipHopDX. “It’s a reminder that despite the stark differences, we are all the same. The song comes through me and emerges from the beat. “As an activist, black woman and Oaklander, I can identify with this track. Everyone can connect as humans.” The Queen of Everything, as she’s sometimes called, isn’t afraid to take risks and step outside the Hip Hop box.

“I accept opportunities like making this track because it allows me to challenge and stretch myself,” she says. “Through my work, I hope to inspire others to explore; believing that Spirit is leading us and to not living in a box. TRY! LIVE! This collaboration is an example of me working with a producer that people wouldn’t normally see me with.

“Having worked with Starita on the last UnderCover project, I personally witnessed his talent, respect for the creative process and openness to doing things differently. I wanted to continue this collaboration as he pushes artists to do things that are out of their comfort zone. And I value these creatively challenging experiences. The list of artists he’s worked with is impressive. I want to be a part of his A-list of collaborators.”

Starita jumped at the opportunity to work with RyanNicole. He’s also a fan of the song’s message. “This song speaks to what it means to be human, to be ok with the range of our existence — the dark with the light, high with low, left and right,” Starita explains. “And more importantly, to realize the oneness of it all.

“If we could, just for a moment, live in awareness, we would realize that we too are all part of this whole and together as one family.”

Starita adds, “I’ve stopped forcing making music and instead let myself be guided by the message of the song and in a way, channel the spirit the song conveys through sound. My process is usually to take a simple rhythm and melody and make it expand, grow, evolve into something massive; a complex soundscape.

“Using classical elements/instruments and incorporating it with electronic music, allows me to take the listener on a musical and emotional journey and tell the story sonically.”

“Human” is the fourth track Starita has released as a solo artist following “Rules” with ATCQ’s Jarobi, “Lights On” with Trevor Hall and “The One” with Trent Park.

Read the full premiere here…