***For Immediate Release***
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US-BASED GENRE-BLENDING MUSIC ARTIST, STARITA REACHES ACROSS BORDERS ON A VIRTUAL COLLABORATION WITH INDIAN INDIE ARTIST PRATIKA GOPINATH OF EASY WANDERLINGS AND MUSIC RENAISSANCE MAN, ROBIN APPLEWOOD; RELEASING THE FIRST SINGLE ENTITLED “CHANGING” OF NEW AGE ALBUM ON NOVEMBER 18TH, 2020 …
Photography/Cover Art Direction Credit: Tam Starita
‘One of electronic music’s rising stars just so happens to be a Southern boy at heart. Mississippian Starita has wowed international crowds with his innate knack for blending acoustic instruments into an electronic song, which he argues is indicative of his roots.’ – PopMatters
“Changing” is the first single release from Starita’s new avant-garde, ambient, new age album, “The Wake Up Call”; a body of work that expresses his journey of introspection across the various stages of the human experience (from openness and curiosity in childhood to pain, closure, resistance, and darkness in adulthood), leading to awareness, acceptance, and awakening on the search for peace and freedom. Due to the reflective nature of the message, “Changing” is the most open and approachable song on the album. While this neo-classical and ambient soundscape direction differs from his previous releases, Starita’s signature sound blending resonates clearly on this track and album, as he masterfully combines acoustic and electronic elements using analog synths and sound design. This is also a well-matched global virtual collaboration between US and India artists; featuring the soulful and jazzy vocals of Pratika Gopinath, lead vocalist of the group, Easy Wanderlings of Chennai, South India, guitarist and musical renaissance man, Robin Applewood, of the San Francisco Bay Area, US, and genre-blending artist, Starita, also residing in the San Francisco Bay Area, US.
“The basic premise agreed upon by all of the collaborators for this track and album was to allow the song and its elements to flow together naturally with no force from the mind; letting the heart lead. As a result the song, in a sense, wrote itself,” says Starita. “It started with Robin Applewood who channeled the guitar part masterfully; played on an old classical guitar that was left to him by a close deceased friend. Since it has the original strings that came with the guitar, there was an inherited energy, meaning, and vibe to the sound, even though most would say that the strings are dead or need to be changed.” Starita expanded. “I wanted the guitar piece to create a pillowy bed of clouds with layers of arpeggios that could be expanded upon,” Applewood added. “From this, I built electronic elements around the guitar piece, leading to the theme of the song. As this all evolved from a natural flow state, I invited Pratika Gopinath to collaborate as the vocalist after hearing her performance with Easy Wanderlings through Rolling Stone India. I was blown away by the purity, soulfulness, ease, and spirit of her voice. Nothing about the collaboration and making of this track was planned. This container allowed us to effortlessly unleash the uniqueness and qualities that are within each of us as distinctive artists… to create music that is pure, interesting, and honest.” Starita concluded.
“After listening to the opening track on this album, I want the listener to close their eyes and sink into the song. Instead of thinking about their opinions of it, I want them to feel the song, take note of where the song takes them, and be in the moment. Music is powerful in that it offers us the opportunity to feel instead of think, yet we often don’t allow ourselves to do so. As this track is called ‘Changing,’ and is about the journey of new beginnings, it’s the perfect opportunity to try something NEW.” says Gopinath.
Starita’s “Changing” is available across all digital service providers on Wednesday, November 18, 2020.
Starita, is a Mississippi born, 2-time GRAMMY®/Latin Grammy recognized multi-talented producer, songwriter, and artist whose work spans a multitude of genres. His work and unexpected collaborations with Childish Gambino, A Tribe Called Quest, Madame Gandhi, Rebelution, Los Amigos Invisibles, Michael Franti and Spearhead, and many others, offer a unique genre blending style incorporating electronic elements blended with live instrumentation that stems from his deep roots in electronic, ambient, classical, and new age music. Fans are often pleasantly surprised by the unexpected outcome; an out-of-the box production resulting in a lush yet complex soundscape.
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Singer-songwriter, Julian Roy, known for his modern R&B/Neo-Soul sound, joins GRAMMY® /Latin Grammy recognized producer-artist Starita, marked for his unique genre-blending production style, to deliver a distinctive Lo-Fi Pop/Alternative/Electronic introspective collaboration. From vocals to production, Roy and Starita worked to create a free floating lush soundscape, intertwining melodies with counter melodies that played well off each other. “While the lyrics are left intentionally vague, there is a touch of sadness to this song. We wanted to mimic that emotional roller coaster through sound; capturing a personal journey of ups and downs, when there’s nowhere else to go, our only choice is inward,” says Starita.
“The song is about choosing where to place our love and more specifically relying on ourselves for that love. I’ve noticed in my own life I’ve been dependent on other people for love, instead of searching inward. I have done that introspective work. But until I stepped away from some really loving situations did I look in the mirror and realized I needed to dig deeper into myself, and ‘SAVE ME,’ says Julian Roy.
Unlike Starita’s prior collaborations showcasing harder, more explosive vocals, Starita put the spotlight on Julian Roy’s laid back vocals to draw the listener in. From production to delivery, this track carries the dynamic soundscape that fans have come to expect from Starita. Even though this is an electronic track, there’s a lot of focus on songwriting. This track, while huge in soundscape, is counterbalanced by Julian Roy’s mellow vocals and anchored with Hip Hop beats, Reggae bridge, and Dub elements.
Recognized for Starita’s diverse collaborations with lead vocal powerhouses, this is the sixth track released as an artist following “Rules” featuring Jarobi of A Tribe Called Quest and vocalist Trent Park, “Lights On” showcasing American singer/songwriter, Trevor Hall, ‘The One’ in collaboration with R&B singer/songwriter Trent Park, “HUMAN” with the explosive vocalist/MC RyanNicole, and “Too Strong,’ headlining bi-lingual singer-rapper-songwriter of LatinX group BANG DATA and Zion I Crew, which premiered via Billboard, Yahoo! Music, Magnetic Magazine, Pop Matters, and HipHopDX, respectively.
UnderCover Presents was founded by Lyz Luke in 2010 and has rapidly established itself as an inspirational collective that gathers musicians and artists from every facet of San Francisco Bay Area’s creative community. Since its founding, UnderCover has paid tribute to 14 albums, worked with over 150 local bands, and presented to over 35,000 audience members throughout San Francisco, Oakland, and Berkeley. UnderCover has won Best of Awards from SF Weekly, SF Bay Guardian, East Bay Express, and has also attained two (2) Mayoral Proclamations for Green Day and Sly & The Family Stone at their tributes. UnderCover has become a true public celebration of local music, which is evident by their sold-out shows.
The concept is simple, one distinctive band per song reinterpreting an entire classic album from start to finish. A selection committee decides on the bands to be included in the tribute based upon their locality, distinctive sound, established following, among a variety of other criteria. With each tribute, artists are highly encouraged to put their own sound and personality on their rendition. The result is a cross-pollination of cultures, musicians, photographers, filmmakers, writers and visual artists that doesn’t typically happen on one show bill, or for that matter even festivals.
This time around, UnderCover Presents is honoring A Tribe Called Quest’s ‘Midnight Marauders,’ an album that bridged the gap between hip-hop and jazz. Given that the album just celebrated its 25th anniversary, UnderCover felt it appropriate to continue to introduce this classic record to new audiences. Not to mention that the messages embedded in this album continues to echo resoundingly as we witness all that is taking place in the world. The collective is collaborating with Starita as music producer for the album recording, based upon his deep production experience across a multitude of genres in addition to his relationship and last work with Phife Dawg and ATCQ. For the first time, UnderCover will be releasing a double vinyl to commemorate this tribute. Today UnderCover Presents shares the first cover for “We Can Get Down” by high energy soul rock band Royal Jelly Jive. You can listen on Soundcloud.
With this ATCQ’s ‘Midnight Marauders’ tribute, UnderCover has united 13 local bands from a wide range of genres, 7 MCs (including Gift of Gab, Lateef the Truthspeaker, Karega, Starita, RyanNicole, RAV-E Sandhu), over 100+ artists, 9 engineers, 5 music studios, and 1 vinyl pressing plant, to produce an album within 65 days, from pre-production to mastering. The result is a one-of-a-kind and unexpected soundscape of reinterpreted tracks for a mixed genre collection – Experimental Orchestral, World, Cumbia, Reggaeton, Latin Hip Hop, New Orleans Jazz, R&B, Soul, Indie Folk, Rock, Funk, Future Soul, Alternative Rock, Jazz, Electronic, Dance, Ghangra and Afrobeat.
UnderCover Presents: A Tribute to A Tribe Called Quest’s ‘Midnight Marauders’ is out 4/26/19.
A Tribe Called Quest Week will feature 3 shows, starting on Thursday, May 16 through Saturday, May 18, 2019 at the Yerba Buena Center for the Arts in San Francisco, CA followed by an After Party at 7th West, Oakland, on Sunday, May 20, 2019. UnderCover will dedicate Friday as “Phifeday” in honor of Phife Dawg. Details are below, tickets can be purchased here.
Time Magazine identified Bay Area Music Collective as one of today’s major contenders in the new collective movement to fill the gaps left by record labels. Check out the interview with Starita here….
After many years of hard work, 2 records engineered by Starita have been nominated by The Recording Academy for the 56th Annual Grammys to be held on January 26th, 2014 at Staples Center, Los Angeles, CA.
The first nomination comes in the Best Latin Rock, Urban or Alternative category for one of 2013’s funkiest and most celebrated records “Repeat After Me” by Los Amigos Invisibles. The Top Ten Billboard charting single “La Que Me Gusta” was also nominated Song Of The Year for The Latin Grammys. Needless to say, this was a big year and great honor for Los Amigos Invisibles and Starita.
This year’s 2nd nomination comes in the Best New Age category from the amazingly talented Laura Sullivan for “Love’s River”. Released on her own independent record label, Sentient Spirit, Love’s River boasts songs produced by Will Ackerman of Windham Hill fame featuring beautiful compositions and instrumentalists from The Bay Area. Laura is no stranger to the industry having released 6 albums on her own and is a testament that if you are talented and driven, you can make your dreams come to fruition.
Congratulations to all nominees and be sure to watch the pre telecast to see who wins!!!!!